Case Study - EasyJet

1. INTRODUCTION The air passage fabrication had experienced a revolution since the deregulation conducted by the governments thought the world. The deregulation allowed companies to moderate with fewer constraints than out front and get tod many new opportunities. However, composition the major big companies move hub and spoke strategies, and global alliances, a different approach or image emerged and that is the no-frills(prenominal) airlines which utilise regional airports. (Piercy, 2000) Following the terrorist attack on September 11, 2001, a number of major airlines filed for bankruptcy, including companies such as Swissair, Sabena, U.S. Airways, United Airlines, and well up-nigh recently Lufthansa. Major Airlines were faced with speedy cost cutting off initiatives in order to survive the speedy change in the business giving medication environment. On the other go bygone the low cost segment of the market remained strong, and the no-frills plan survived and unfe ignedly achieved result (Please see Appendix 1.) (A.T. Kearney and the Society of British Aerospace Companies, 2003) In the past five years , globalization issues, geomorphologic changes in the world economy, technological breakthroughs, and also the threat of terrorist attacks, had create momentous changes in the airline industry, affecting all the aspects of their operations, and strategies. Airlines responded other than to these changes in the environment, the new model of value chain complex body part and low-cost-carrier business design with its key components (please see Appendix 2.

) for no-frills airlines em erged, which prove to be efficient and prof! itable. (A.T. Kearney, 2002) EXTERNAL ENVIRONMENT synopsis 2. KEY ECONOMIC FEATURES 2.1. marketplace coat and market growth This section provides some summary information to illustrate the size and growth of European market industry as well as future market forecasts ground on IATA organization survey. The actual market size for the airline industry in general can be conventional by the actual number of passengers transported in the EU market. In... If you necessity to get a full essay, order it on our website: BestEssayCheap.com

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