Marketing

Assignment #1 - Market breakdown and Product status for Next-X PC Julian James Strayer University MKT500 SHIRLEY MCLAUGHLIN 4/26/2012 Market Segmentation and Product Positioning for Next-X PC presumption the intensely competitive, global and dynamic business environments of today, it is important that marketers need a very unresolved market segment partitioning process and a explicit positioning for a state to be successful. This paper looks at the market segmentation surface and convergence positioning strategies for the Next-X PC, a reinvigorated high remove multimedia and romp calculating machine that would be launched by Play Computers, a turning point calculator manufacturer competing in the computing hardware industry. Marketing Objectives Next-X PC In imbibe with Play Computers objectives of being a confederacy that requirements to scram the favourite(a) brand in the niche high end play and multimedia space, and the company mission of br inging the latest in computing technology with very high attribute and crest line customer service, the company is launching its in the raw product Next-X PC that aims to tap into the very profitable and steadfast maturation segment of maneuver and multimedia PCs.

The company is ideally positioned to take advantage of the market opportunity, and include an splendiferous new product offering in form of Next-X, a key addition as part of its product portfolio. The selling objectives for the commencement three years of Next-X are discussed below * Execute a targeted integrated marketing campaign to reach more than 5 million gam ing and multimedia customers * By Year! 1 To achieve a US gross sales of more than 100,000 units * By Year 3 To achieve a US sales of more than 500,00 units with average order value of more than $1000.00 * To gain a loyal and distinct customer base of 200,000+ gaming and multimedia customers Marketing segment identification and rationale attached that the product would be targeted at a very niche sense of hearing which would be a subset within the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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